2024 Preliminary Agenda
Immerse yourself in fresh perspectives from influential leaders
Groceryshop’s agenda provides the ultimate playbook for digital transformation and innovation. Learn from leaders across grocery and CPG who are embracing new digital capabilities, adopting new business models and successfully navigating tough industry challenges. Expect fresh and never-before-seen research, in-depth case studies that walk you step-by-step through successful initiatives, analyst presentations with smart frameworks for tackling major business problems, and global grocery and CPG perspectives from practitioners around the world.
This year’s agenda features 175+ speakers across 50+ sessions and centers around five key themes:
Global retail media ad spend is expected to reach $140 billion this year. While search and display ads will play a major role in retail media’s growth, retailers are also introducing in-store offerings and offsite advertising opportunities through social and connected TV platforms. Groceryshop’s agenda will tackle how brands best optimize their retail media ad spend, execute effective campaigns, and collaborate internally and with external partners to drive retail media success. We will also address the retail media offerings retailers are building to stand out and challenges that must still be addressed to justify additional investment from brands.
While inflation is cooling, retail theft, a tight labor market, M&A activity, and investment in grocery from adjacent retail sectors are all collectively shaping grocery. Our agenda addresses how grocery and CPG organizations navigate changing economic and market conditions, find creative ways to unlock profitability, and leverage new technologies to drive efficiencies across their organization. Uncover new ways to boost productivity, grow margins, and future-proof your company.
Following its massive adoption by consumers, Generative AI is now being embraced by retailers and brands as a tool for creativity and automation. Additionally, organizations continue to experiment with machine learning and predictive analytics in supply chain, sales, store operations, and merchandising. Groceryshop will highlight the AI applications showing the most promise and driving meaningful business outcomes. With new technology, comes challenges and risks, so our agenda will also address the infrastructure and teams needed to implement and scale AI quickly yet responsibly.
Sophisticated loyalty programs, mobile apps that allow for easy toggling between in-store and online modes and in-store QR codes that unlock digital discounts are all helping retailers and brands unify in-store and online shopping. Organizations are also providing multiple options for checkout, fulfillment and delivery to drive convenience and experimenting with shoppable video, personalization tools and social commerce to guide consumers seamlessly from awareness to purchase. Our agenda will show how these digital capabilities and others can deliver the best shopping experiences for consumers.
Silos and old-fashioned ways of thinking can set back businesses and inhibit growth. Groceryshop will spotlight companies revamping their teams, fostering innovation, and adopting new business processes to better collaborate across their organization. Beyond internal efforts, our agenda also addresses how companies are restructuring their relationships with commercial partners, agencies and technology providers to fast-track growth.
The full Groceryshop 2023 agenda release is coming soon.
In the meantime, have a look at our speakers, and the preliminary agenda below.
Monday — October 7, 2024
Track 1
Seizing Opportunities in Retail Media
Case Studies: Effective Offsite and In-Store Retail Media Activations
Track 2
Embracing New Consumer Habits and Preferences
Fresh Research: New Consumer Behaviors and Habits to Watch
Track 3
Building Resilient Organizations
Fresh Research: Navigating Grocery's Changing Market Dynamics
Track 4
"Shark Reef" Startup Pitch
Startup Pitch
Track 1
Seizing Opportunities in Retail Media
Unified Retail Media Planning: Aligning Across Partners and Teams
Track 2
Embracing New Consumer Habits and Preferences
Using Consumer Insights to Inform Business Strategies and Tactics
Track 3
Building Resilient Organizations
Track Keynote: Building Flexible and Efficient Supply Chains
Track 4
"Shark Reef" Startup Pitch
Startup Pitch
Track 1
Seizing Opportunities in Retail Media
Frameworks, Tactics, and Takeaways: Retail Media Capabilities that Satisfy Shoppers and Advertisers
Track 2
Embracing New Consumer Habits and Preferences
New Products and Services Delighting Health-Conscious Shoppers
Track 3
Building Resilient Organizations
Winning Ecommerce Strategies: Optimizing Fulfillment and Delivery
Track 4
"Shark Reef" Startup Pitch
Startup Pitch
Tuesday — October 8, 2024
Track 1
Seamless and Unified Retail Experiences
Case Studies: Seamless Shopping Experiences Across Channels
Track 2
Impactful AI Strategies and Use Cases
Case Studies: Generative AI Applications Driving Meaningful Business Outcomes
Track 3
Global Spotlight
Fresh Research: Learnings and Insights From Emerging Markets
Track 1
Seamless and Unified Retail Experiences
Fresh Research: Key Capabilities Powering Unified Shopping
Track 2
Impactful AI Strategies and Use Cases
AI’s Role in Safeguarding Stores and Supporting Associates
Track 3
Global Spotlight
Inspiring Shopping Experiences From Around the World
Track 4
Technology Spotlight
Technologies Enabling Retail Media and Personalized Marketing
Track 1
Seamless and Unified Retail Experiences
Business Transformations that Accelerate Unified Commerce
Track 2
Impactful AI Strategies and Use Cases
Track Keynote: Leveraging and Scaling AI Responsibly
Panel: Leveraging and Scaling AI Responsibly
Track 3
The Future of Convenience
Track Keynote: Offering Convenience and Affordability
Panel: Offering Convenience and Affordability
Track 4
Technology Spotlight
Technologies Unlocking Operational Efficiencies
Track 1
Seamless and Unified Retail Experiences
Agency Pitch: Overcoming Unified Retail's Biggest Hurdles
Track 2
Impactful AI Strategies and Use Cases
Case Studies: Next-Generation Pricing, Demand Forecasting and Inventory Planning
Track 3
The Future of Convenience
Frameworks Tactics, and Takeaways: Weighing Frictionless Stores' Advantages and Risks
Track 4
Technology Spotlight
Technologies Transforming Grocery Shopping Experiences
Wednesday — October 9, 2024
Track 1
Exceptional Marketing and Brand Building Strategies
Reaching Diverse Audiences Through Inclusive Products and Marketing
Track 2
Best-in-Class Digital Capabilities
Frameworks, Tactics, and Takeaways: Unifying Your Data and Tech Stack
Track 3
Building Profitable and Efficient Organizations
Managing Growth, Margins, and Key Business Goals
Track 1
Exceptional Marketing and Brand Building Strategies
Track Keynote: Building Brand Loyalty With Today's Consumers
Track 2
Best-in-Class Digital Capabilities
Frameworks, Tactics & Takeaways: Weaving Personalization Throughout the Shopper Journey
Track 3
Building Profitable and Efficient Organizations
Boosting Innovation and Efficiency Across the Organization
Track 4
Technology Perspectives
Fresh Research: Grocery Insights from Technology Businesses
Track 1
Exceptional Marketing and Brand Building Strategies
Case Studies: New Platforms Driving Engagement and Commerce
Track 2
Reimagining Commercial Partnerships
Case Studies: Innovative Retailer-Brand Partnerships
Track 3
Building Profitable and Efficient Organizations
Effective Merchandising Strategies
Track 4
Predictions and Key Takeaways
Rapid Fire: Analyst Predictions for 2025 and Beyond
Track 1
Exceptional Marketing and Brand Building Strategies
Frameworks, Tactics, and Takeaways: Optimizing Marketing Spend Across the Funnel
Track 2
Reimagining Commercial Partnerships
Frameworks, Tactics, and Takeaways: Balancing DTC, Wholesale and Marketplace Strategies
Track 3
Building Profitable and Efficient Organizations
Creative Approaches to Unlocking Ecommerce Profitability
Track 4
Predictions and Key Takeaways
Groceryshop Key Takeaways