Rodney McMullen, Chairman & CEO, Kroger Monica McGurk, CEO, Tropicana Brands & Mainstream at Tropicana JJ Fleeman, CEO, Ahold Delhaize USA Alanna McDonald, President, Mars Pet Nutrition North America at Mars Petcare Esi Eggleston Bracey, President, Unilever USA & CEO, Personal Care, Unilever North America Donna Tweeten & Aaron Wiese, Presidents, Hy-Vee Seth Goldman, Co-Founder & CEO, Eat the Change Heather Wallace, CEO, Curology & Katerina Schneider, Founder & CEO, Ritual Ben McKean, Founder & CEO, Hungryroot

Immerse yourself in fresh perspectives from influential leaders

Groceryshop’s agenda provides the ultimate playbook for digital transformation and innovation. Learn from leaders across grocery and CPG who are embracing new digital capabilities, adopting new business models and successfully navigating tough industry challenges. Expect fresh and never-before-seen research, in-depth case studies that walk you step-by-step through successful initiatives, analyst presentations with smart frameworks for tackling major business problems, and global grocery and CPG perspectives from practitioners around the world.

This year’s agenda features 165+ speakers across 50+ sessions and centers around five key themes:

Global retail media ad spend is expected to reach $140 billion in 2024. While search and display ads will play a major role in retail media’s growth, retailers are also introducing in-store offerings and offsite advertising opportunities through social and connected TV platforms. Groceryshop’s agenda will tackle how brands best optimize their retail media ad spend, execute effective campaigns, and collaborate internally and with external partners to drive retail media success. We will also address the retail media offerings retailers are building to stand out and challenges that must still be addressed to justify additional investment from brands.

While inflation is cooling, retail theft, a tight labor market, M&A activity, and investment in grocery from adjacent retail sectors are all collectively shaping grocery. Our agenda addresses how grocery and CPG organizations navigate changing economic and market conditions, find creative ways to unlock profitability, and leverage new technologies to drive efficiencies across their organization. Uncover new ways to boost productivity, grow margins, and future-proof your company.

Following its massive adoption by consumers, Generative AI is now being embraced by retailers and brands as a tool for creativity and automation. Additionally, organizations continue to experiment with machine learning and predictive analytics in supply chain, sales, store operations, and merchandising. Groceryshop will highlight the AI applications showing the most promise and driving meaningful business outcomes. With new technology, comes challenges and risks, so our agenda will also address the infrastructure and teams needed to implement and scale AI quickly yet responsibly.

Sophisticated loyalty programs, mobile apps that allow for easy toggling between in-store and online modes and in-store QR codes that unlock digital discounts are all helping retailers and brands unify in-store and online shopping. Organizations are also providing multiple options for checkout, fulfillment and delivery to drive convenience and experimenting with shoppable video, personalization tools and social commerce to guide consumers seamlessly from awareness to purchase. Our agenda will show how these digital capabilities and others can deliver the best shopping experiences for consumers.

Silos and old-fashioned ways of thinking can set back businesses and inhibit growth. Groceryshop will spotlight companies revamping their teams, fostering innovation, and adopting new business processes to better collaborate across their organization. Beyond internal efforts, our agenda also addresses how companies are restructuring their relationships with commercial partners, agencies and technology providers to fast-track growth.

The full Groceryshop 2023 agenda release is coming soon.
In the meantime, have a look at our speakers, and the preliminary agenda below.

Monday October 7, 2024

7:00am — 6:00pm PT
Badge Pickup
10:00am — 5:30pm PT
Exhibit Hall Hours
10:00am — 11:00am PT
Welcome Refreshments
10:15am — 10:25am PT
Opening Remarks
10:25am — 10:45am PT
Keynote

Frans Muller, President & CEO, Ahold Delhaize

Melissa Repko, Retail & Consumer Reporter, CNBC (Interviewer)

10:45am — 11:05am PT
Keynote

Ram Krishnan, CEO, North America Beverages, PepsiCo

11:25am — 12:34pm PT
Meetup & Hosted Retailers & Brands Program  (Prescheduled Only)
12:30pm — 2:00pm PT
Lunch
12:50pm — 1:40pm PT
Lunch & Tabletalks  (Prescheduled Only)
2:00pm — 2:20pm PT
Keynote

Chris Nicholas, President & CEO, Sam's Club

Melissa Repko, Retail & Consumer Reporter, CNBC (Interviewer)

2:20pm — 2:40pm PT
Keynote

Lisa Ingram, President & CEO, White Castle

2:55pm — 3:35pm PT
Session 1

Track 1

Seizing Opportunities in Retail Media

Case Studies: Effective Offsite and In-Store Retail Media Activations

Mike Glaser, VP, Ecommerce Customer & DTC, PepsiCo

Track 2

Embracing New Consumer Habits and Preferences

Fresh Research: New Consumer Behaviors and Habits to Watch

Sally Lyons Wyatt, Global EVP & Chief Advisor, Consumer Goods & Foodservice Insights, Circana

Wendy Wallner, EVP, Client Officer, Retail & Restaurants, Ipsos

Track 3

Building Resilient Organizations

Fresh Research: Navigating Grocery's Changing Market Dynamics

Track 4

"Shark Reef" Startup Pitch

Startup Pitch

Deepak Jose, Global Head of ODDA Analytics Solutions, Mars Wrigley (Judge)

Deborah Weinswig, Founder & CEO, Coresight Research (Emcee)

3:45pm — 4:25pm PT
Session 2

Track 1

Seizing Opportunities in Retail Media

Unified Retail Media Planning: Aligning Across Partners and Teams

Francesca Hahn, VP, Digital Commerce, Mondelez International

Udyan Khanna, VP, Marketing, Digital Commerce & Channel Marketing, McCormick & Company

Michal Geller, President, eCommerce & Digital, Newell Brands

Katherine Black, Partner, Kearney (Interviewer)

Track 2

Embracing New Consumer Habits and Preferences

Using Consumer Insights to Inform Business Strategies and Tactics

Wendyjean Bennett, VP, Category Management & Commerce Marketing, Tyson Foods

Prabash Coswatte, Chief Operating Officer, Heritage Grocers Group

Josh Evertsen, SVP, Customer Development, Mars Pet Nutrition North America

Lara Koslow, Senior Partner & Managing Director, Boston Consulting Group (Interviewer)

Track 3

Building Resilient Organizations

Track Keynote: Building Flexible and Efficient Supply Chains

Rod West, EVP, Global Supply Chain, Dollar General

Meri Stevens, Chief Operating Officer, Kenvue

Tony Ward, Partner - Retail Leader, Ernst & Young (Interviewer)

Track 4

"Shark Reef" Startup Pitch

Startup Pitch

4:35pm — 5:15pm PT
Session 3

Track 1

Seizing Opportunities in Retail Media

Frameworks, Tactics, and Takeaways: Retail Media Capabilities that Satisfy Shoppers and Advertisers

Raquel Navarrski, Customer Vice President, NA eCommerce, General Mills

Chelsey Alexander, VP, New & Emerging Channels, Bayer Consumer Health

Naomi Alford, Partner, Bain & Company (Interviewer)

Track 2

Embracing New Consumer Habits and Preferences

New Products and Services Delighting Health-Conscious Shoppers

Sarah Mastrorocco, VP & GM, Health, Instacart

April Lane, Chief Merchandising Officer, Thrive Market

Michelle Cordeiro Grant, Founder & CEO, GORGIE

Fred Schonenberg, Founder & CEO, VentureFuel (Interviewer)

Track 3

Building Resilient Organizations

Winning Ecommerce Strategies: Optimizing Fulfillment and Delivery

Tamara Pattison, SVP, Chief Digital Officer, The Save Mart Companies

Daryl Porter, Senior Partner, Tomorrow Retail (Interviewer)

Track 4

"Shark Reef" Startup Pitch

Startup Pitch

7:00pm — 9:00pm PT
Retailers & Brands Networking Dinners  (Prescheduled Only)

Tuesday October 8, 2024

7:30am — 5:30pm PT
Badge Pickup
8:00am — 10:00am PT
Breakfast
8:30am — 9:10am PT
Session 1

Track 1

Seamless and Unified Retail Experiences

Case Studies: Seamless Shopping Experiences Across Channels

Meredith Diehn, VP, Marketing, Perfect Bar (Mondelez International)

Chad Petersen, SVP, Digital & eCommerce, Lowes Food

Amy Benford, VP, GM Integrated Marketing & Advanced Advertising, Colgate-Palmolive

Track 2

Impactful AI Strategies and Use Cases

Case Studies: Generative AI Applications Driving Meaningful Business Outcomes

Track 3

Global Spotlight

Fresh Research: Learnings and Insights From Emerging Markets

Matteo Ceurvels, Principal Analyst, Latin America & Spain, EMARKETER

9:00am — 5:30pm PT
Exhibit Hall Hours
9:20am — 10:00am PT
Session 2

Track 1

Seamless and Unified Retail Experiences

Fresh Research: Key Capabilities Powering Unified Shopping

Neil Stern, CEO, Good Food Holdings

Peter Strong, Partner, The Partnering Group (Presenter & Interviewer)

Track 2

Impactful AI Strategies and Use Cases

AI’s Role in Optimizing Stores and Supporting Associates

Jenny McLean, Managing Partner & Retail Industry Lead, Clarkston Consulting (Interviewer)

Track 3

Global Spotlight

Inspiring Shopping Experiences From Around the World

Susan Anderson, Global VP, Head of Uber Grocery & Retail, Uber

Stewart Samuel, Director of Retail Futures, IGD (Interviewer)

Track 4

Technology Spotlight

Technologies Enabling Retail Media and Personalized Marketing

Bryan Leach, CEO & Founder, Ibotta

10:15am — 11:24am PT
Meetup & Hosted Retailers & Brands Program  (Prescheduled Only)
11:40am — 11:45pm PT
Welcome Back Remarks
11:45am — 12:05pm PT
Keynote

Anton Vincent, President, North America & Global Ice Cream, Mars Wrigley

Krystina Gustafson, Chief Content Officer, Trybe (Interviewer)

12:05pm — 12:25pm PT
Keynote

Fidji Simo, CEO & Chair, Instacart

Ben Miller, VP, Original Content & Strategy, Groceryshop (Interviewer)

12:30pm — 2:00pm PT
Lunch
12:40pm — 1:30pm PT
Lunch & Tabletalks  (Prescheduled Only)
1:45pm — 2:54pm PT
Meetup & Hosted Retailers & Brands Program  (Prescheduled Only)
3:10pm — 3:30pm PT
Keynote

Herrish Patel, President of Unilever USA & CEO of Personal Care North America, Unilever

3:30pm — 3:50pm PT
Keynote
4:00pm — 4:40pm PT
Session 3

Track 1

Seamless and Unified Retail Experiences

Business Transformations that Accelerate Unified Commerce

Tammy Ackerman, VP eCommerce & Loyalty Marketing, Treasury Wine Estates

Ashley Becker, VP, Global eCommerce Capabilities, Kraft Heinz

Frank Kerr, Chief Customer Officer, Lidl US

Lindsey Mazza, Global Retail Lead, Capgemini Invent (Interviewer)

Track 2

Impactful AI Strategies and Use Cases

Track Keynote: Leveraging and Scaling AI Responsibly

Panel: Leveraging and Scaling AI Responsibly

Santhi Ramesh, Chief Commercial Officer, Ice Cream Business Unit, Ferrero

Track 3

The Future of Convenience

Track Keynote: Offering Convenience and Affordability

Stuart Aitken, SVP, Chief Merchant & Marketing Officer, Kroger

Panel: Offering Convenience and Affordability

Fuad Hannon, VP, New Verticals, DoorDash

HG O'Connell, Content Director, Groceryshop (Interviewer)

Track 4

Technology Spotlight

Technologies Streamlining Store Operations and the Supply Chain

Oisin Hanrahan, CEO & Co-Founder, Keychain

4:50pm — 5:30pm PT
Session 4

Track 1

Seamless and Unified Retail Experiences

Track Keynote: Blending In-Store and Online Grocery

Claire Peters, Worldwide VP, Amazon Fresh

Track 2

Impactful AI Strategies and Use Cases

Case Studies: Next-Generation Pricing, Demand Forecasting and Inventory Planning

Deborah Weinswig, Founder & CEO, Coresight Research

Nathan Mansperger, VP of Digital Supplier Growth, Southern Glazer's Wine & Spirits

Track 3

The Future of Convenience

Frameworks Tactics, and Takeaways: Weighing Frictionless Stores' Advantages and Risks

Track 4

Technology Spotlight

Technologies Transforming Grocery Shopping Experiences

8:00pm — 10:30pm PT
Groceryfest Party

Wednesday October 9, 2024

8:00am — 3:00pm PT
Badge Pickup
8:30am — 10:00am PT
Breakfast
8:45am — 9:25am PT
Session 1

Track 1

Exceptional Marketing and Brand Building Strategies

Reaching Diverse Audiences Through Inclusive Products and Marketing

Antonio Escalona, SVP, Emerging Business, PepsiCo Foods North America

Surabhi Pokhriyal, Chief Digital Growth Officer, Church & Dwight

Track 2

Best-in-Class Digital Capabilities

Weaving Personalization Throughout the Shopper Journey

Benjamin Thompson, Head of Global Insights & Strategic Partnerships, Endeavour Group

Alex Weinstein, Chief Digital Officer, Hungryroot

Track 3

Building Profitable and Efficient Organizations

Managing Growth, Margins, and Key Business Goals

9:00am — 4:00pm PT
Exhibit Hall Hours
9:35am — 10:15am PT
Session 2

Track 1

Exceptional Marketing and Brand Building Strategies

Track Keynote: Building Brand Loyalty With Today's Consumers

Track 2

Best-in-Class Digital Capabilities

Frameworks, Tactics, and Takeaways: Unifying Your Data and Tech Stack

Francisca Hawkins, VP, Digital & Enterprise Technology, Blue Bottle Coffee

Brian Bell, VP, Strategy & Planning, Church & Dwight

Amanda Astrologo, Senior Partner, The Parker Avery Group (Presenter & Interviewer)

Track 3

Building Profitable and Efficient Organizations

Boosting Innovation and Efficiency Across the Organization

Dave Steck, VP, IT Store & Emerging Technologies, Schnuck Markets

Chris Edwards, Head of GetGo Technology, Giant Eagle

Chris Walton, Co-CEO, Omni Talk (Interviewer)

Track 4

Technology Perspectives

Fresh Research: Grocery Insights from Technology Businesses

Ethan Chernofsky, SVP, Marketing, Placer.ai

Amishi Takalkar, Co-Founder & CEO, Nailbiter

10:30am — 11:39am PT
Meetup & Hosted Retailers & Brands Program  (Prescheduled Only)
11:55am — 12:00pm PT
Welcome Back Remarks
12:00pm — 12:20pm PT
Keynote

Carla Vernón, CEO, The Honest Company

12:20pm — 12:40pm PT
Keynote
12:40pm — 2:00pm PT
Lunch
2:00pm — 2:40pm PT
Session 3

Track 1

Exceptional Marketing and Brand Building Strategies

Case Studies: New Platforms Driving Engagement and Commerce

Track 2

Reimagining Commercial Partnerships

Case Studies: Innovative Retailer-Brand Partnerships

Track 3

Building Profitable and Efficient Organizations

Effective Merchandising Strategies

Track 4

Predictions and Key Takeaways

Rapid Fire: Analyst Predictions for 2025 and Beyond

2:50pm — 3:30pm PT
Session 4

Track 1

Exceptional Marketing and Brand Building Strategies

Frameworks, Tactics, and Takeaways: Optimizing Marketing Spend Across the Funnel

Michelle Morale, VP, Digital Commerce & Omni-Shopper Marketing, Campbell Soup Company

Track 2

Reimagining Commercial Partnerships

Frameworks, Tactics, and Takeaways: Balancing DTC, Wholesale and Marketplace Strategies

Emily Xu, SVP, eCommerce & Marketing, Republic National Distributing Company

Vibha Tuli, Partner, Digital Commerce Practice, The Partnering Group (Interviewer)

Track 3

Building Profitable and Efficient Organizations

Creative Approaches to Unlocking Ecommerce Profitability

Track 4

Predictions and Key Takeaways

Groceryshop Key Takeaways

Ben Miller, VP, Original Content & Strategy, Groceryshop

Chris Walton, Co-CEO, Omni Talk

Anne Mezzenga, Co-CEO, Omni Talk (Interviewer)