2025 Grocery Industry Icons & Innovators

Alejandra Restrepo leads Mercado Ads in Mexico, the retail media business of Mercado Libre, Latin America’s leading tech company. She drives growth through customer-centric, data-powered strategies that deliver measurable impact for brands. With over 19 years of experience, she has built and led high-performing commercial teams across China, Brazil, Argentina, and Mexico—connecting global advertisers with millions of consumers throughout the region. Formerly a Senior Engagement Manager at McKinsey & Company, Alejandra brings deep expertise in retail, technology, and digital transformation, combining strategic vision with operational excellence to scale innovation at the intersection of media and commerce.