2025 Grocery Industry Icons & Innovators

Vic Miles is General Manager of Microsoft’s Retail & Consumer Goods Industry advisory group, where he partners with brands across North and South America to shape their AI strategy driving innovation in the retail value chain.  With over three decades of experience in retail technology, Vic is a trusted advisor to executives navigating the evolving landscape of store operations, merchandising, and customer engagement.  

Before joining Microsoft in 2008, Vic spent over ten years at Walmart Stores Inc., where he led software engineering initiatives focused on in-store systems and operational efficiency. His deep understanding of retail environments—shaped by hands-on development and strategic leadership—has made him a key voice in shaping the future of connected commerce.  

Vic’s work is grounded in Microsoft’s mission to empower every person and organization on the planet to achieve more. He continues to champion innovation that improves the retail experience for both businesses and the communities they serve.  

Outside of work, Vic has a passion for service to the community. He serves as board chairman for Mercy Hospital of Northwest Arkansas where he has lived for 30 years. He has previously held positions in Rotary International, local school boards and the Northwest Arkansas chapter of the American Red Cross