2024 Grocery Industry Icons & Innovators

Louise Fritjofsson is a mission-driven 4-time founder with 2 exits. With startups ranging from online grocery, digital marketplaces and adtech, Louise has a footprint in both Europe and the United States. She’s built a broad understanding of the global startup ecosystem and has won awards such as “Entrepreneur of the Year” and listed as one of Europe’s leading female entrepreneurs over her career. Currently, Louise is transforming the problem of food waste into a solution for food insecurity with Martie, the online discount grocer aiming to make good food more accessible.