2025 Grocery Industry Icons & Innovators

As the CEO of Dropps, a B Corp and pioneering leader in home care innovation, Alastair Dorward is a passionate builder of mission-driven consumer brands. He specializes in building world-class teams that thrive in hyper-growth environments. Dorward also leads the charge of developing impactful innovation models to sustain growth and defining capital-efficient go-to-market strategies characterized by selective but deep partnerships. As the Founding CEO of Method Products, Dorward grew the iconic household brand from pre-revenue to more than $100 million in eight years. Under Dorward's leadership, Method was also named one of California's fastest-growing privately held companies by Inc. and was named top 20 most innovative companies in the world by Fast Company.

Over the last 25 years, Dorward has served as CEO/President of innovative brands in the food, personal care, home decor, household, fragrance and skincare categories to build lasting and successful brands. Dorward’s focus on mission-driven brands and sustainable practices has been a consistent theme in his professional journey. His current role at Dropps allows him to continue his passion for building brands that combine sustainability with consumer appeal.