2025 Grocery Industry Icons & Innovators

I currently work with global grocery retailers to increase their footfall and spend in-store through implementing loyalty schemes and deploying real-time personalised promotions and white-label apps.

I do this through my work with Lobyco, a company I helped launch, via their digital loyalty ecosystem. We help retailers engage with their customer and make the shopping experience fun and frictionless through our modular loyalty & promotions platform.

Whilst I have experience across a range of sectors, I feel very at home within grocery retail, spending a number of years with Coop DK and launching their wildly successful loyalty scheme and app. The app became number 1 in the App Store, downloaded by more than 50% of the Danish population and used by almost 20% of them every month.

After the successful launch in Denmark and interest from other retailers we decided in 2020 to carve out the digital department of Coop Denmark in to a separate company Lobyco. Since then Lobyco has grown to become global player with retail clients in 11 markets - APAC, Europe, Middle East and North America.

Outside of work, I enjoy spending time in nature with the family or on my bike. I’m also trying to improve my padel tennis skills and am always up for a game!