2025 Grocery Industry Icons & Innovators

30 years of grocery retail experience working across retail operations, merchandising, ecommerce, and retail media. Bobby is the SVP of AD Retail Media and Digital Merchandising for Ahold Delhaize USA. In this role he is responsible for creating meaningful connections with the shoppers of the brands of ADUSA (Food Lion, Hannaford, Stop & Shop, Giant Food, & GIANT) throughout the full customer journey. As the leader of retail media and digital merchandising he is driving the vision to how the brands of ADUSA are reimagining customer engagement to ensure they not only reach the customers of today but also the customers of tomorrow.