Ken Fenyo

President, Research & Advisory

Coresight Research

Ken is President, Research & Advisory at Coresight Research, which delivers data-driven insights at the intersection of retail and technology. Coresight provides retailers, brands, technology companies, and investors with insights, advice, and tools to anticipate change and profit from the disruption reshaping the global retail landscape. Coresight has offices in the US, China, Europe, and India.

Ken was previously a senior consultant at McKinsey & Company where he led Consumer Markets for Fuel, McKinsey’s startup practice, and also served leading retailers, brands, and private equity firms on loyalty, personalization, and the future of retail.  

Prior to McKinsey, Ken was CEO of YOU Technology, a leading cloud-based digital coupon and loyalty platform, which he sold in 2014 to Kroger (NYSE: KR).  Ken built the business into the retail industry’s largest digital coupon network with clients including Kroger, Albertsons, Wakefern, Giant Eagle, FreshDirect, P&G, General Mills, Pepsi, Kraft, Unilever, and many others.

Prior to YOU, Ken was VP, Loyalty & Digital at The Kroger Co., the largest traditional supermarket chain in the U.S., where he led loyalty programs, digital, e-commerce, personalization, pricing, and customer insights and analytics. While at Kroger, Ken created the industry’s first digital coupon program, launched the Kroger rewards loyalty program, re-launched Kroger’s consumer websites, and overhauled its $100 million personalized marketing program.

Ken has degrees from Stanford and Harvard Law School.  He lives in the San Francisco Bay Area with his wife, three daughters, and three poorly trained dogs.