Sebastian Bak

Partner & Managing Director

Boston Consulting Group

Sebastian Bak is a Managing Director and Partner for BCG, and he is the global co-leader for AI and Gen-AI in retail. He has 15+ years of experience working in the intersection of retail with data, advanced analytics and AI.

He has made groundbreaking contributions that are helping reshape the retail landscape, including several patents for AI, Pricing Optimization and other capabilities in Retail. He has also collaborated with global industry leaders to develop capabilities and tools that empowered companies, particularly in the retail sector, to excel in the dynamic digital age.

Sebastian has participated in numerous panels and speaking engagements, captivating audiences with his visionary perspectives, practical strategies real-world success stories.