Sebastian Bak

Managing Director & Partner

BCG

Sebastian Bak is a Managing Director and Partner at BCG, where he leads global work in AI and Advanced Analytics, particularly within the Consumer, Retail, and Fashion & Luxury industries. He has supported more than 100 client projects and led over 20 enterprise-wide transformations, driving impact across pricing, marketing personalization, inventory optimization, and AI forecasting. Sebastian is a leader in Generative and Agentic AI at BCG—advising clients and building the firm’s capabilities in these technologies. He also co-leads strategic partnerships with top technology providers and holds several patents in applied AI. A frequent speaker at industry conferences, Sebastian’s work is regularly featured in leading publications.

Speaking on:

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Date & Time: Tuesday, September 30, 9:00am — 9:40am PT

Location: Track 3