2025 Grocery Industry Icons & Innovators
Katie Neil
Head of Connected Commerce
The Coca-Cola Company
As the Connected Commerce lead for North America, Katie leads investment planning to drive transactions across the marketing spectrum, making every media channel a potential conversion channel. Her team leads investment strategy for the US and Canada, partnering with eCommerce, shopper marketing, brand, and technology teams to unlock and enable the most powerful investment strategies for growth.
Katie has helped global brands plan and execute integrated marketing programs for The Home Depot, P&G and Meta. In her 16-year career with Coca-Cola, she has held roles in brand marketing, shopper marketing and media connections for Coca-Cola’s Global and North America business.