2025 Grocery Industry Icons & Innovators

Lauren Steinberg is a recognized leader in technology and e-commerce, with over 20 years of experience launching digital products, driving profitable e-commerce growth and building best in class teams and capabilities. Currently, Lauren is the EVP & CDO of Loyalty, Media and Digital at Loblaw which includes Loblaw Advance™, its retail media division, and PC Optimum™, Canada’s largest loyalty program. She leads a team of over 800 colleagues across ux, product, technology, design and more. Lauren is incredibly passionate about people leadership and building diverse teams. She is the executive sponsor and pillar lead for Loblaw's 2SLGBTQ+ employee resource group, a mentor for Black Professionals in Tech Network, and supports causes actively driving change the 2SLGBTQ+ community.