2025 Grocery Industry Icons & Innovators

Amanda Parker is Head of Food at TikTok Shop, where she oversees growth strategy for food brands. Powered by TikTok's unique discovery engine, TikTok Shop is an integrated e-commerce ecosystem that connects brands with creators and leverages the power of content to introduce products to millions of users across the US.

Amanda has spent nearly twenty years in the food industry, predominantly in retail, manufacturing and e-commerce. She oversaw the expansion of a national retail partnership between NYC's Murray's Cheese and Kroger and was Managing Director of Bay Area-based Cowgirl Creamery, where she led a multi-channel organic dairy business through its post-acquisition integration as a subsidiary of a Swiss multinational.

Prior to TikTok Shop, Amanda led an independent consulting business for emerging food brands and acted as Chief Commercial Officer for a regenerative, heritage poultry company based in Arkansas. Her early career began in traditional media with roles at Conde Nast, the Food Network and Martha Stewart.