2025 Grocery Industry Icons & Innovators

Ali Miller is the General Manager of Advertising at Instacart, the leading grocery technology company in North America. She leads Instacart’s advertising organization - including product, engineering, brand partnerships, and commercial strategy - aligning all parts of the ads ecosystem to drive results for more than 7,000 brand partners and deliver engaging consumer experiences.

Ali joined Instacart in 2021 from Google, where she held senior product leadership roles across Google Ads and YouTube Ads. She has built and scaled advertising solutions for more than a decade, with a focus on product innovation, advertiser outcomes, and platform differentiation. Since joining Instacart, she has helped grow its retail media capabilities by introducing new ad formats, advanced measurement, and optimization toward business goals. Her team is building solutions that help brands of all sizes extend reach through in-store, off-platform, and partner integrations.

Her work has earned recognition across the industry: she’s been named a Top Woman in Grocery by Progressive Grocer in 2023 and 2024, an Inspiring Woman by Campaign US, and a finalist for AdExchanger’s Leadership in Advertising award. In addition to her role at Instacart, she performs as a violinist with the Oakland Symphony.