2025 Grocery Industry Icons & Innovators

Lu Cotterill is the ANA's Marketing Innovator of the Year, named to the Ad Week 2025 Tech Powerlist, and Global Senior Director of Insight & Intelligence at Kellanova. She is at the forefront of integrating AI and machine learning into full-funnel marketing analytics, helping teams unlock growth through next-generation tools, partnerships, and processes. In her global role, Lu collaborates with regions across North America, Europe, and beyond to turn data into action, shaping strategy, creative, media, and measurement. Her work has been shortlisted for multiple industry awards and is recognized for pushing the boundaries of modern marketing. Prior to Kellanova, she spent a decade on the agency side, where she helped pioneer early digital campaigns across a range of sectors.