2025 Grocery Industry Icons & Innovators

Sam Tomlinson brings a background in finance, economics, business, and marketing, giving him a unique perspective on how to drive growth and performance. As EVP at Warschawski, he leads strategy and oversees the agency’s digital and analytics teams, combining financial insight, performance marketing, data, and brand to build systems that scale and deliver measurable business outcomes. He also writes The Digital Download, a weekly newsletter with more than 6,000 subscribers. It’s one of the most widely read in the digital marketing space, known for clear, data-driven analysis and practical insight into where the industry is headed. In addition to his agency work, Sam is a Managing Partner at W Ventures, an advisor to early-stage startups, and a faculty member at Johns Hopkins Carey Business School and Georgetown University.