2025 Grocery Industry Icons & Innovators
Keith LaFrance
Partner
The Partnering Group
With extensive experience across Consumer Package Goods and Retail, Keith has delivered transformational business strategies, generated strategic partnerships, and developed highly successful joint business plans that create, capture, and commercialize value. Before joining TPG, Keith held various roles at Procter & Gamble and Johnson & Johnson, in Customer Development/Sales where he led dynamic, cross functional teams at their largest and most strategic Retailer accounts. He has also led internal Sales Strategy and Operations groups, building go-to-market strategies and capabilities for their Customer Development organizations.