Grocery Industry Icons & Innovators
VP, Digital Experience
Leslie Lee is vice president, digital experience, bringing more than twenty-five years of CPG and marketing experience to the role. Lee leads the company’s growing digital and e-commerce business strategy, which has seen significant growth in the last few years as more consumers look online for their favorite brands and products. Lee oversees omni commerce sales, retailer paid search and media, ecommerce content development and syndication, and digital data, technology and analytics for the company.
Hormel Foods portfolio of consumer-facing and foodservice brands. Hormel Foods is a global branded food company with over $11.4 billion in annual revenue across more than 75 countries worldwide. Hormel Foods is a member of the S&P 500 Index and has been designated a S&P 500 Dividend King. Its brands include Planters®, SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Columbus®, WHOLLY® Guacamole, Hormel® Black Label® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the “Global 2000 World’s Best Employers” list by Forbes magazine for three years, is one of Fortune magazine’s most admired companies, has appeared on the “100 Best Corporate Citizens” list by 3BL Media 13 times, and has received numerous other awards and accolades for its corporate responsibility and community service efforts.
Hormel Foods has made significant investments in its omnichannel approach, with an integrated shopping experience for its consumers wherever they choose to shop. As part of this effort, the company combines the best consumer and customer insights with the latest technology to deliver an outstanding experience across all consumer touchpoints.
Lee joined Hormel Foods in 2016, most recently holding the position of director of shopper engagement within the company’s digital experience group. Prior to joining Hormel Foods, she spent more than eight years with ConAgra Foods in marketing and brand leadership. Lee also held marketing and brand management roles at Kellogg’s and Campbell Soup Company.
Lee holds a master’s degree in business administration from the McCombs School of Business at University of Texas – Austin. She received her bachelor’s degree from Howard University.