Grocery Industry Icons & Innovators
Co-Founder & CEO
Nick Green is Co-Founder & CEO of Thrive Market, a membership-based online platform that makes healthy living easy and accessible to all. Since launching in 2014, Thrive Market has grown to more than 1 million paying members and became a touchstone example of a mission-driven company at scale. In addition to offering the world’s best natural and organic products at affordable prices to its members, for every paid membership, the company donates a free year of membership to a family in need. The business has also been recognized as a leader in regenerative agriculture, carbon-neutral shipping, and Zero Waste operations, and in 2020 became the nation’s largest grocer to receive B Corp Certification, as well as a Certified Great Place to Work.
Originally from Minnesota, Green saw firsthand the geographic and financial barriers that still exist for many families trying to access healthier and more sustainable products. After graduating from Harvard and selling his first company (which made college test prep and college consulting more accessible to all), Green met his Thrive Market co-founders and set his sights on solving America’s food access problem.
As CEO, Green has been recognized as a leader in both the Grocery and Tech industries, and this past year was selected as a national winner of the EY “Entrepreneur Of The Year” award and one of Fast Company’s “Most Creative People in Business”. During the COVID-19 pandemic, Nick championed Thrive Market’s COVID-19 Relief Fund, seeding it with his own salary as a donation. To date, the company has raised more than $6M from its member community, employees, and partners to combat food inequality in America.
Outside of Thrive Market, Nick lives in Venice, CA with his wife, Carolina, and their three children.