2025 Grocery Industry Icons & Innovators
Sarah Bakx
President
Drop of Sunshine (Treasury Wine Estates)
Born and raised on the East Coast, Sarah has nurtured an entrepreneurial spirit that is present in every role from a boutique luxury start up winery to some of the largest corporate wine, spirits and non-alcohol entities for over 25 years. Sarah has worked with Gallo, FIJI Water, Casa Dragones and Constellation before joining Treasury. Sarah finds opportunities everywhere, breaking barriers, and continues to be an accomplished and energetic force within the industry. Sarah has honed her skills across a variety of commercial roles but her most rewarding professional accomplishments continue to be leading, motivating, and developing high performing teams through creative and sometimes unorthodox tactics.
A member of the Treasury Americas Leadership Team since April 2020, Sarah has completely reshaped the business for success. Sarah’s vision to create the greatest luxury selling team in the industry with the Vault Collective is well underway and she now leads a team incorporating a global vision for innovation and growth where the name explains it all, BOLD Brands. Sarah is steadfast in her belief that Treasury Americas authentic and coveted brands, paired with a courageous and ambitious sales team can achieve the unimaginable.
Sarah is the recipient of the Wine Leader Award for 2024, Top 50 Chief Sales Officer in 2023 and has been celebrated alongside her talented team in many publications including Forbes, Tasting Panel, and Wine Spectator. A passionate voice for the LGBTQI community, Sarah is the Treasury Americas executive lead and continues to advocate within the organization. A sense of community and unity is also prevalent, where Sarah sits on multiple non-profit boards and enjoys volunteering her own time. Sarah’s personal time is spent enjoying the ocean, exploring fun new wine and unique foods with her loving family and cherished friends.