2025 Grocery Industry Icons & Innovators

Gökçe Guven is the Founder and CEO of Kalder, a partner rewards fintech platform that enables brands to build their own rewards networks. With Kalder, brands can add partners to their loyalty programs and allow their customers to earn brand rewards everywhere they shop—not just within their own ecosystem. Kalder turns brand rewards into a monetizable asset, similar to how airlines sell points, helping brands generate new revenue through partner-funded offers. For every 100,000 active users, Kalder projects $2.1M in new revenue. Prior to Kalder, Gökçe was on the early teams at Robinhood (Credit Card) and OpenSea.