2025 Grocery Industry Icons & Innovators

Benoit Vatere is the chief media officer of Liquid Death, one of the fastest growing non-alcoholic beverage brands. Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. It takes low-calorie beverages and packages them into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. Its product lines include mountain water, soda-flavored sparkling water, iced tea, and more. A portion of Liquid Death’s proceeds goes to nonprofits who are helping fight plastic pollution and further our #deathtoplastic sustainability mission.

Prior to Liquid Death, Benoit founded Mammoth Media, a digital-to-retail technology company where he built and executed strategic digital media campaigns with focus on incrementality for leading CPG brands such as Pepsi, Lemon Perfect, 7 Eleven, and Siete. Before Mammoth Media, Benoit served as the CEO of mobile gaming monetization platform Playhaven and co-founded conversion optimization company magnify360.

Benoit holds a master's degree in engineering and a marketing degree from Ecole Nationale Supérieure des Sciences Agronomiques de Bordeaux.