2025 Grocery Industry Icons & Innovators

As Senior Vice President of Innovation & Strategy at VentureFuel, Alice helps the world’s best organizations unlock new growth by commercializing breakthrough innovation through startup collaboration. Alice’s expertise lies in bridging the gap between disruptive ideas and real-world impact.

She oversees the CPG vertical at VentureFuel, focused on addressing clients’ biggest business challenges by leveraging startup-driven solutions to unlock growth, accelerate commercialization, and ignite transformative change.

Alice has extensive global experience driving $700M+ innovation pipelines at CPG leaders AB InBev and Diageo, where she orchestrated the revitalization of iconic brands (Budweiser, Bud Light, Modelo, Smirnoff) and spearheaded global innovation for mainstream lager at AB InBev, generating over $3B in annual revenue.

Alice is an Aspen First Movers Fellow and CHIEF member. She holds a Master’s Degree in Marketing & Market Research from Sciences Po (Institut d'études politiques de Paris) and resides in New York City.