2025 Grocery Industry Icons & Innovators

Vineta Bajaj is an experienced finance & e-commerce leader with deep expertise across digital, retail, and technology sectors. She brings a proven track record in high-growth, multi-market businesses including Ocado Group, a FTSE-listed online grocer and global technology provider, where she played a key role in major international deals and capital raises of over £2bn. Most recently, she served as Group CFO at Rohlik Group, a pan-European online grocery unicorn operating across five countries, where she led the business through a turbulent time in online grocery, lead a $170 million capital raise, doubled the revenue and drove strategic M&A.

Vineta’s experience spans the UK, Europe, US, and Asia. In addition to her executive roles, she acts as an angel investor and advisor to early-stage startups in the retail, automation and sustainability space. She also mentors students for the University of Cambridge. She is a Chartered Accountant and Chartered Tax Consultant, with a First-Class Honours degree in Business Studies from the University of Limerick.