2025 Grocery Industry Icons & Innovators

Jennie Bell is a seasoned executive with two decades of experience at NielsenIQ, where she currently serves as the Managing Director of the Snacking & Beverages Vertical. A trusted advisor to leading consumer packaged goods (CPG) companies, Jennie has played a pivotal role in delivering data-driven insights that empower brands to make informed, strategic decisions in an evolving marketplace.

Throughout her 20-year tenure at NielsenIQ, Jennie has built a reputation for excellence in client partnerships, business strategy, and market intelligence. She has been instrumental in shaping solutions that drive growth, optimize performance, and enhance consumer engagement for some of the world’s most recognized brands. Her leadership is defined by a deep understanding of the CPG industry, a commitment to innovation, and a passion for delivering measurable impact.

Based in Cincinnati, Jennie balances her professional leadership with an active family life alongside her husband and three boys. She is an advocate for mentorship and collaboration, believing that strong relationships—both in business and in life—are the key to long-term success.