2025 Grocery Industry Icons & Innovators

Kate Barton is a seasoned P&L executive, growth strategist, and purpose-driven business leader, currently serving as Chief Growth Officer at The Honest Company. In this role, she leads the Baby and the Adult & All Family operating units, as well as Marketing & Design, Consumer Insights, and Honest.com.

With more than a decade of experience in omnichannel brand building, Kate Barton has a strong track record of scaling both founder-led and established CPG brands. Her leadership has driven growth for notable names including Nature Valley (General Mills), Neutrogena (Kenvue), and Aveda (Estée Lauder). Prior to joining The Honest Company in May 2023, she was Chief Brand Officer at Magnolia, where she played a key role in expanding the reach and impact of the lifestyle brand founded by Chip and Joanna Gaines.

Kate brings a combination of strategic discipline and cross-functional leadership experience and she believes that growth is unlocked by harnessing the combined power of a brand and the team. She holds a BBA in Marketing from Baylor University and an MBA from Harvard Business School.