Earning Loyalty from the Brand-Agnostic Shopper

In pursuit of better value and lower prices, consumers are shopping across multiple retailers and increasingly switching brands. With customer loyalty under pressure, three leaders will share the new strategies and tactics they’re using to boost retention, visits, and purchase frequency, such as:

• Tapping data from loyalty programs and other sources to offer targeted, behavior-based incentives
• Aligning products and assortment with new consumer preferences
• Building emotional connections with consumers and creating unique shopping experiences