Katie Kobus

VP, Marketing Save a Lot

Katie Kobus is Vice President of Marketing at Save A Lot, where she leads the company's brand, customer, loyalty, and digital marketing strategy, including media, consumer insights, private brand packaging, promotional planning, and the in-store customer experience. A 16-year veteran of the company, Katie began her career as a pricing intern and has held roles across the organization before taking the helm of the Marketing team in 2021. With a passion for understanding shopper behavior, Katie focuses on helping value conscious consumers save more while building stronger connections with the brand. Since launching Save A Lot’s first-ever loyalty program, Save A Lot Rewards, in 2024, she has helped lead the company's evolving loyalty and digital engagement strategy to enhance the shopping experience and drive long-term customer value. Katie’s collaborative style drives engagement across merchandising, operations, technology, and Save A Lot's network of independent retail partners to identify changing consumer needs and create meaningful experiences that keep shoppers coming back. Katie holds a bachelor’s degree from Southern Illinois University at Edwardsville.