Advisory Board

Oliver Vogt

CEO, Transcend Retail Solutions Tesco

Bruce Hatch

Chief Information Officer Harmons Grocery

Crsitina Marinucci

Chief Commercial Officer Righteous Felon Craft Jerky

Cristina Marinucci is a seasoned commercial, marketing, insights, and strategy leader with nearly 25 years of experience helping brands unlock growth across categories, channels, and business models.
Today, Cristina serves as Chief Commercial Officer of Righteous Felon Craft Jerky, one of the most distinctive challenger brands in the fast-growing meat snacks category. She leads the company’s integrated commercial growth agenda across Sales, Marketing, Consumer Insights, Category Strategy, Retail Media, E-commerce, and Innovation—bringing those disciplines together into one commercial engine designed to accelerate national expansion, strengthen retail performance, and build long-term enterprise value.
Her move to Righteous Felon marks a new chapter in a career spent connecting what organizations too often manage separately: the consumer, the customer, the brand, and the commercial model. Cristina brings the scale, discipline, and capabilities of global CPG together with an entrepreneurial bias for speed, experimentation, and action—helping translate a differentiated brand, strong consumer love, and bold ambition into the next stage of growth.
Previously, Cristina served as Global Vice President, Growth & Omni Commercial Insights at Mondelēz International, where she led a global organization connecting foresight, consumer and shopper insights, and commercial analytics into integrated growth strategies from media to shelf. Among her contributions, she helped architect Mondelēz’s Growth Philosophy and 6P full-funnel activation framework, connecting category, brand, shopper, and commercial strategies into a more unified system for sustainable, category-led growth with retailers worldwide.
A recognized unified commerce leader and AI advocate, Cristina has built her career around collapsing the gap between signal and action—using consumer understanding, data, retail media, analytics, and AI to create “triple-win” growth solutions for shoppers, retailers, and brands. Earlier at Mondelēz, she led Global Shopper Excellence, spearheading the transformation of the company’s shopper organization and embedding shopper and omni-commerce thinking more deeply into innovation, RGM, joint business planning, category strategy, and execution.
Cristina’s career spans leadership roles across shopper, ecommerce, brand, analytics, insights, and commercial strategy at Johnson & Johnson, PepsiCo, Reckitt, Mars, GSK, and Pernod Ricard. That breadth gives her a rare 360° perspective across Marketing, Sales, Insights, and Strategy—and an ability to see not simply what the data says, but what the business should do about it.
Her entrepreneurial experience adds another dimension. Cristina co-founded Better Life Ventures, a CBD and plant extract wholesale business that became a top-three global wholesaler on Alibaba, sharpening her understanding of platforms, algorithms, content, conversion, and the realities of building a business in a fast-moving marketplace environment.
Cristina is also Co-Founder and Co-Host of SHeCOMMERCE, a top-ranked business podcast and media platform focused on the future of commerce and the women shaping it. Through candid conversations with executives, founders, and industry changemakers, SHeCOMMERCE explores the forces reshaping CPG, retail, ecommerce, retail media, AI, brand building, and leadership—while creating a platform for women building brands, careers, and each other.
 

Deepak Jose

VP & Head of Data & Decision Intelligence Niagara Bottling

Deepak Jose is a purpose-led executive leader in digital transformation, data, analytics and AI with a proven track record of driving profitable growth leading a diverse, global end to end analytics team. He is currently the VP and Head of Data & Decision Intelligence at Niagara. Deepak is also a co-founder and executive director and board member of FuturED Ai, a non-profit focusing on Ai Education. He is an in-demand speaker, and analytics thought leader in the Data, Analytics and AI focusing on CPG, Retail and Manufacturing Industry. He is a member of the Forbes Tech Council, AWS Retail & CPG Executive Advisory Forum, Industry standards associations, Editorial Board for CDO magazine, and Advisor for startups and AI/ Analytics service companies.

Deepak has experience across all major global markets in multiple categories such as beverage, confectionary, gum, food, and Health & Wellness. Before Niagara, Deepak was part of global brands like Coca-Cola, Mars and ABB in strategic roles driving business growth. At Mars, as the global Head of One Demand Data and Analytics Solutions, he started the Mars AI lab driving multiple proprietary patented solutions. Deepak has an MBA from George Washington University and a Mechanical engineer from NIT Calicut, India. He completed an executive education program from Oxford University Said School of Business in Economics of Mutuality.

Deepak was awarded the Consumer Good Visionaries by CGT and RIS news, Data IQ 100 2023, 24 &25 – the 100 most influential person in Data and AI, Top 100 leaders in Data by CDO Magazine, Top 100 Innovators in Data & Analytics in by Corinium Intelligence, AI 100 - Top 100 Influencers in AI in the US by AIM Media House, Direct 60 Award for Brand Leaders at the Forefront of the Direct-to-Consumer by The Lead and. Deepak’s team is recognized by Data IQ as Best Place to work in Data and AI in 24’. He is a Distinguished Toastmaster, and he is from Kerala, India

Flavia Takey

Head of Supermarket, LATAM Mercado Libre

Nitin Murali

VP, Supply Chain Excellence Gallo

Nitin Murali is a visionary and passionate supply chain leader serving as Vice President of Supply Chain Excellence at Gallo. With a self-proclaimed title of "supply chain geek," Nitin brings a wealth of experience and expertise to his role, where he leads the digital transformation of Gallo's operations with a focus on value chain excellence.

Nitin has evolved his thinking from traditional supply chain optimization to comprehensive value chain transformation, recognizing that true competitive advantage comes from integrating every touchpoint of value creation. His primary focus is to drive synergies and optimize the integration of cutting-edge tools, processes, technology, and data management across Gallo's entire value chain, from upstream to downstream.

Prior to joining Gallo, Nitin spent 14 years at L'Oréal, where he held various roles and spearheaded transformations across multiple areas in two distinct regions: North America and Africa/Middle East. This global experience has equipped him with a unique perspective and the ability to navigate complex supply chain challenges in diverse market conditions.

With his extensive background, strategic mindset, and infectious enthusiasm for value chain innovation, Nitin continues to lead Gallo's operations to new heights, driving efficiency, agility, and competitive advantage in an ever-evolving business landscape.

Penney Mctaggart Cowan

Former VP, Marketing & Member Experiences Calgary Coop

Penney is the vice president of marketing and member experiences for Calgary Co-op. Calgary Co-op is one of North America's largest retail cooperatives, serving Calgary and surrounding communities in Alberta, Canada with topline sales in excess of $1.3B.

Karin Chu

Former Vice President, Head of AI, Data Science & Analytics Ahold Delhaize USA

Karin is vice president and head of AI and data science at Ahold Delhaize USA, where she leads cross-functional teams building AI, GenAI, and machine learning solutions. Her career spans startups and global enterprises in retail, healthcare, and financial services.

Dave Steck

Former VP, IT Store & Emerging Technologies Schnuck Markets

Benjamin Thompson

Former Head of Global Insights & Strategic Partnerships Endeavour Group

Benjamin was born in the UK and educated internationally across the UK, France, Cuba, and Thailand, giving him a uniquely global perspective.

He began his career in the UK, managing large-scale events and bringing world-famous DJs like Tiësto and Armin van Buuren to British audiences. Benjamin then spent over a decade in Asia, leading marketing for high-growth brands including Zalora (Zalando) and Wall Street English across the region.

In 2014, Ben moved to Australia to lead eCommerce at Dan Murphy’s, where he helped the brand win multiple awards for retail and omnichannel excellence, and launched Australia’s first onsite retail media platform in 2017.

Most recently, Benjamin led transformation across customer, digital, and data at Endeavour Group, driving strategic initiatives that delivered commercial growth and sustainable customer value. He also sits on the Advisory Council for GroceryShop USA and contributes to several global Retail AI Councils shaping the future of retail innovation.

Jennifer Hopper

Chief Information & Digital Officer Save A Lot

Prabash Coswatte

Chief Operating Officer Heritage Grocers Group

Surabhi Pokriyal

EVP & Chief Digital Growth Officer Church & Dwight