Jesse Itzkowitz

Chief Behavioral Scientist IPSOS

Jesse has been studying how consumers make decisions for over 20 years as a PhD student, marketing professor, and most recently as a behavioral scientist at Ipsos. He earned PhDs in both Marketing and Cognitive Psychology. Jesse brings his deep knowledge of academic theory to enhance clients’ understanding of consumer behavior.

As Ipsos’ Chief Behavioral Scientist, he leads a team of recovering academics and applied practitioners who help clients identify, measure, and influence hidden factors that drive consumer behavior. He applies validated academic methods, theories, and principles across a suite of methodologies and consultative activities.

Through the precise and practical alignment of science to clients’ business questions, Jesse helps grow his clients’ business through new and innovative solutions into their strategic marketing initiatives: positioning, pricing, communications, packaging, and consumer experience.

Prior to helping found the Behavioral Science Center at Ipsos, Jesse was an award-winning marketing professor. Jesse was honored for his research and teaching accomplishments, winning the 2013 and 2017 Yeshiva University Professor of the Year award, being named as an AMA-Sheth Foundation fellow, and winning the 2021 Best Paper award from Financial Review, a top peer-reviewed academic journal.

His scholarly work in behavioral finance straddles psychology, marketing, and financial decisions and has been highlighted in the Wall Street Journal, Time Magazine, Bloomberg Businessweek, CNBC, and CNN.