Kevin Hartley

CEO and Founder Cambio Roasters

Kevin Hartley is an interesting guy. He is an accomplished C-suite Executive with a deep passion for triple bottom line companies – those that focus on people, the planet, as well as profit. He always says that it’s so much fun to work for companies that have a bigger purpose than just themselves.

He has an impressive +35-year career in demanding leadership roles and successful P&L management of several large, innovative businesses in a variety of industries. With a solid history of transforming organizations, he is as comfortable at driving revenues as he is in building top-performing leadership teams. His successes include founding and growing Green Mountain Energy (the nation’s first deregulated electricity brand which was sold to British Petroleum for $100M in 2000), and Keurig/Green Mountain, where he helped drive Keurig’s market cap from $100M to $14B as a member of the senior leadership team.

Most recently with Cambio Roasters®, Kevin serves as Founder and CEO of a truly innovative KCup® brand specifically designed to meet the biggest unmet needs in the coffee pod aisle – a coffee pod that wins on taste, wins on recyclability, wins on values, wins on innovative packaging, and never asks the consumer to sacrifice on price.

Kevin built a best-in-class team and led the organization through brand development, proof of concept, capitalization and commercialization and launched the brand in all 50 states. Additionally, he championed a win-win product for consumers and farmers by returning 20% of all profits to coffee producers and their families. Under his leadership, Cambio launched a major new product in late 2024, introducing the World’s First Aluminum K-Cup® for Keurig brewers.

Previously, Kevin served as Chief Innovation Officer for Keurig Green Mountain®. This role challenged him to aggressively scale Keurig’s footprint by developing and executing the innovation strategy to rapidly expand into new markets and utilize IoT technologies to drive sales. Also notable, he innovated the new single-serve businesses model (Keurig Kold/Keurig Baby) and even earned a $2B+ investment from Coke. As a result, he helped sell Keurig for $14B, a market cap growth of 140X from when he joined the executive team.

Kevin received his Bachelor of Science degree in Marketing with honors from the University of Vermont. He went on to earn his Master of Business Administration degree in Finance, Strategy, and Marketing from the University of Colorado Boulder, graduating as valedictorian.