Refining Assortment, Pricing and Promotion

Successful grocery execution hinges on effective merchandising strategies and excelling at the fundamentals. Instead of relying solely on traditional models and analysis, merchandising teams can now leverage agentic AI, generative AI, and predictive analytics to make real-time decisions on pricing, promotions, and product mix. This session kicks off with a research presentation on AI-powered merchandising and then a panel conversation addressing the following:  

• Using data sources—such as social media and point of sale—to inform pricing, promotion, and assortment strategies  
• Leveraging new merchandising tools and agentic copilots to boost margins and drive sales 
• Redefining the roles and responsibilities of category managers