Louise Fritjofsson

CEO Martie

Louise Fritjofsson is the Co-Founder and CEO of Martie, the online surplus grocery marketplace transforming excess inventory into affordable groceries for millions of American households. Under her leadership, Martie has become one of the fastest-growing companies tackling food waste at scale by helping leading CPG brands recover value from surplus inventory while making quality food and household essentials accessible at 40–80% below retail prices. A four-time founder with two successful exits, Louise has built companies across ecommerce, marketplaces, and advertising technology in both Europe and the United States. She is passionate about building businesses that solve meaningful problems through technology and has been recognized as Entrepreneur of the Year and as one of Europe's leading female entrepreneurs. Today, Louise is focused on redefining the future of off-price grocery through AI-powered merchandising, smarter supply chains, and a retail model that benefits consumers, brands, and the planet.