Harnessing Consumer and Shopper Insights that Power Growth

Consumer insights spur new product ideas, more effective marketing, and smarter business decisions—but spotting these trends and keeping pace with shoppers’ rapidly changing behaviors is challenging. This panel discussion will outline how retailer and brand leaders turn insights into action. Retailer and brand executives discuss: 

• New tactics and data sources used to uncover shifts in shopper behavior
• The pivot from traditional research and reporting to real-time insights 
• Working cross-functionally to power faster marketing, merchandising, and new product decisions