Gaining a Competitive Advantage through Membership Programs

As an upgrade to traditional loyalty and rewards programs, retailers and brands are using subscriptions and paid membership models to bring in recurring revenue and turn casual shoppers into loyal customers.  In this session, leading experts will share how they’re loading these membership programs with benefits that meet consumers’ rising expectations around convenience, flexibility, and personalization. Specifically, they’ll cover the following strategies and tactics: 

• Encouraging adoption from casual shoppers through online and in-store marketing, free trial, and low barriers to entry  

• Centering the program around benefits (free delivery, exclusive events, personalized deals, etc.) that appeal to their customer base and drive long-term loyalty 

• Using AI to predict churn and help retailers and brands retain customers 

• Designing subscriptions and membership programs in the dawn of agentic and automated grocery shopping.