Reba Hatcher

Chief Commercial Officer ButcherBox

Reba Hatcher is the Chief Commercial Officer at ButcherBox, where she leads top-line revenue growth and develops new, innovative revenue streams. She oversees pricing, merchandising, revenue retention, and partnerships for the direct-to-consumer meat brand, which recently expanded from a 100% subscription model into major retail channels, including Target and Costco. With a strong focus on being customer-obsessed, Reba champions data-driven decision-making, robust Voice of the Customer programs, and analog, in-person customer experiences through the brand’s award-winning loyalty program, Sizzle Society.