Boosting Discovery and Visibility Across AI Platforms

AI platforms are reshaping how consumers search for and evaluate products, shrinking discovery from hundreds of choices to curated recipes and select product recommendations. This session explores how consumer brands adapt their search strategies to stay competitive and make their products more discoverable. Three senior leaders share how:

• AI-powered answer engines and shopping assistants are impacting product and brand visibility
• Brands can optimize their content and data to win within AI platforms and assistants
• Brands and retailers team up with technology partners and agencies to improve presence across digital channels.