Gregor Murray

Co-Founder & Chief So-What Officer Digital Commerce Global

Gregor Murray is Co-founder and Chief “So What” Officer at Digital Commerce Global, where he helps the world’s leading CPG manufacturers turn digital commerce ambition into measurable growth.
Gregor has spent his entire career in CPG, working across manufacturers, retailers, and agencies, giving him a rare, end-to-end view of how digital commerce actually works in practice. For more than half of that time, he has specialised in digital commerce, leading customer accounts, building strategies, and now advising global organisations on how to develop the capabilities required to scale profitable, sustainable growth.
At DCG, Gregor works with some of the industry’s largest manufacturers to benchmark their performance against peers, identify capability gaps, and prioritise the actions that drive real commercial impact. His work focuses on cutting through noise, helping leadership teams move from opinion to evidence, and from activity to outcomes.
Known for his direct, practical style, Gregor is a regular speaker at industry events, where he challenges conventional thinking and brings clarity to the biggest questions in digital commerce today.