Arthur Sylvestre
VP, Media & Digital Danone North America
Arthur is a dynamic marketeer animated by a real passion in advertising and digital. Being an experienced professional in brand management and digital media, Arthur is operating today as the VP of Media & Digital Strategy and Planning for Danone North America (Activia, OIKOS, Evian, International Delight).
Before joining Danone North America in New York, Arthur has worked for L’Oréal Canada, Danone Canada, and Rocket Internet in Germany.
2026 Groceryshop Agenda Sessions
Boosting Discovery and Conversion Across Digital Channels
Discovery is expanding beyond physical stores to retailers’ websites and apps, social media platforms, AI assistants, and search engines. This session explores how consumer brands are adapting their strategies to make their products more visible across every digital channel. Specifically, senior leaders will discuss:
- How emerging channels, from social media to AI-powered answer engines, are influencing the shopper journey
- The tactics brands are using to optimize content and product detail pages for agents
- How brands are realigning internally and partnering with technology providers and agencies to drive success across digital channels
Tuesday 22 September 15:40 - 16:20
AI-Powered Shopping Experiences
Marketing Excellence
Unified Commerce and Omnichannel Success
- How emerging channels, from social media to AI-powered answer engines, are influencing the shopper journey
- The tactics brands are using to optimize content and product detail pages for agents
- How brands are realigning internally and partnering with technology providers and agencies to drive success across digital channels
