Achieving Omnichannel Success by Unifying the Retail Organization

Rather than running physical stores, ecommerce, and retail media independently, true omnichannel success lies in building the structures, processes, and data foundation that unifies these revenue streams. Customers will not see a true omnichannel shopping experience without this proper internal alignment. In this session, three executives from omnichannel retailers will provide insights on the following:   

• Where fragmentation and silos commonly exist in the retail organization   
• Operational structures and processes that help to unify the physical store, ecommerce, and retail media  
• Building a data foundation that provides a full view of the customer across channels  
• Addressing technology debt and syncing disparate solutions to deliver an omnichannel shopping experience