Matt Van Gilder

Principal & VP, Omnichannel NexChapter

Matt Van Gilder is a seasoned retail strategist with deep roots in grocery, shaped early on by his family's grocery business, VG’s Food and Pharmacy. He brings nearly two decades of hands-on experience across the grocery landscape, from community-based retail to leading omnichannel strategy for SpartanNash, a Fortune 400 grocer and wholesaler. At SpartanNash, Matt led enterprise-wide ecommerce and digital transformation initiatives across web, app, loyalty, fulfillment, and third-party marketplaces. With expertise spanning marketing, merchandising, IT, operations, and vendor partnerships, Matt transforms complexity into clarity and actionable roadmaps. At NexChapter, he leads the omnichannel practice, helping clients create seamless, scalable strategies that drive digital engagement, customer growth, and operational performance. Matt was recognized as a Supermarket News 2026 Power List, 2025 Crain’s 40 Under 40, and a 2020 Progressive Grocer GenNext honoree for his leadership and contributions to the industry.

Matt graduated from Western Michigan University with his Master of Business Administration. He enjoys staying active outdoors, music, and spending time with his wife and two boys.