Heather Feather

VP, Digital, eCommerce & Customer Analytics Giant Eagle

Heather Feather is Vice President, Digital, eCommerce & Customer Analytics at Giant Eagle, where she leads the company's eCommerce, personalization, customer analytics, LEAP Retail Media Network, and gift card businesses. During her 11+ years with the company, she has played a key role in building and scaling both first-party and third-party eCommerce businesses while advancing digital growth and customer engagement. Heather works closely with cross-functional partners across Operations, Merchandising, Marketing, and Technology to drive strategic initiatives that enhance the customer experience and deliver business results. She is passionate about leveraging data, technology, analytics, and AI to create innovative omnichannel experiences that strengthen customer loyalty and accelerate growth.