Sjoerd Holleman

Chief Product, AI & Specialty Brands Officer Ahold Delhaize

Sjoerd Holleman is Chief Product, AI & Specialty Brands Officer at Ahold Delhaize, where he combines deep expertise in retail, technology and AI with a strong focus on innovation and impact. At Albert Heijn, the Netherlands’ largest retailer and FoodTech company, he leads the development and adoption of AI, shaping how millions of customers experience the future of grocery shopping.

At group level, Sjoerd leads the further development and application of AI across Ahold Delhaize’s brands and markets, driving the use of technology to create more personal, seamless, and relevant shopping experiences. Alongside this, he is responsible for the Specialty Brands Etos, Gall & Gall and Albert Heijn to go in the Netherlands.