Andrew Lipsman

Independent Analyst & Consultant Media, Ads + Commerce

Andrew Lipsman is an independent analyst and consultant at Media, Ads + Commerce. His industry coverage specializes in retail media, which he is known for anointing as “digital advertising’s third big wave.

Previously, Andrew was a VP & Principal Analyst at eMarketer, where he covered retail & ecommerce and led the retail media practice. Before that, he was SVP of Marketing & Insights at comScore overseeing the company’s global marketing insights and thought leadership initiatives.

He is a frequent speaker at industry events like ShopTalk, GroceryShop, NRF Big Show, Advertising Week NY, and Cannes Lions, and has been published multiples times in the Journal of Advertising Research.