Taking In-Store Retail Media from Concept to Scale
Retailers are bringing retail media to their physical stores to expand their networks and reach offline shoppers. However, driving engagement and scaling in-store retail media experiences comes with its own set of challenges. Starting with a research presentation, followed by a panel featuring retail media networks, hear takeaways on the following:
- How to elevate in-store media beyond standard shopper marketing
- How to determine real attribution and prove impact on in-store sales
- How to design retail media networks that unify in-store and offline
Tuesday 22 September 3:40 PM - 4:20 PM
Retail Media Opportunities and Challenges
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09/22/2026 15:40
09/22/2026 16:20
Taking In-Store Retail Media from Concept to Scale
US/Pacific
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Speakers
SVP, Retail Media, Albertsons Media Collective
VP, General Manager, CVS Media Exchange (CMX), CVS Health
Managing Director, Tesco Media and Insight Platform, Tesco
