Taking In-Store Retail Media from Concept to Scale

Retailers are bringing retail media to their physical stores to expand their networks and reach offline shoppers. However, driving engagement and scaling in-store retail media experiences comes with its own set of challenges. Starting with a research presentation, followed by a panel featuring retail media networks, hear takeaways on the following:

• How to elevate in-store media beyond standard shopper marketing
• How to determine real attribution and prove impact on in-store sales
• How to design retail media networks that unify in-store and offline