Andrea Leigh

Founder & CEO Allume Group

Andrea K. Leigh (she/her) is an eCommerce educator, advisor, and entrepreneur with more than 25 years of experience in digital commerce. She is the founder of Allume Group, a consultancy and education provider that helps consumer brands, agencies, and retailers build their eCommerce capabilities and navigate the rapidly evolving digital marketplace.

Andrea spent 10 years as a senior executive at Amazon, leading and expanding Grocery, Beauty, and Health and Personal Care categories across North America. She also served as Head of General Merchandise for Amazon Fresh and later led client strategy at Ideoclick, an Amazon managed services and retail media agency. Andrea was also an early leader at a co-shopping technology startup later acquired by Nordstrom.

A five-time RETHINK Retail Top Retail Expert, Andrea is a founding member of the Digital Shelf Institute and a faculty member of the Path to Purchase Institute. She is a frequent speaker at national retail and eCommerce conferences, a contributing writer, podcast co-host, and trusted source for the media.