Track Keynote: Resonating with Consumers Demanding Value

Retailers and brands have always competed on price and value, but today the stakes are even higher with more consumers showing product selectivity and hunting for deals. In this Track Keynote, hear how a leading wholesale club is winning and keeping value-driven shoppers by:

  • Revising product assortment and expanding private label offerings
  • Using data and personalization to tailor messaging and promotions to value-seeking shoppers
  • Adjusting price and pack architecture
  • Highlighting and showcasing value beyond price


Wednesday 23 September 9:50 AM - 10:10 AM

Add to calendar 09/23/2026 09:50 09/23/2026 10:10 Track Keynote: Resonating with Consumers Demanding Value US/Pacific
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Speakers

Myron Frazier

EVP, Chief Merchandising Officer, Sam's Club