Solving Retail Media's Attribution and Measurement Problem

Closed-loop attribution and access to shopper data are highly touted offerings by retail media networks, but inconsistent metrics and measurement gaps prevent brands from realizing these benefits across networks. Additionally, as retailers expand into full-funnel marketing and in-store media, attribution and measurement become increasingly challenging. Through an analyst research presentation, followed by a panel of leaders from retail media networks, speakers will share how the industry progresses with:  

• Standardizing retail media metrics
• Measuring new-to-brand, incremental, in-store, and cross-platform sales
• Boosting transparency and data sharing