Using Apps and Loyalty Programs to Bridge Online and In-Store Shopping

Consumers who slink between in-store, pick-up and delivery spend more per visit—and have a higher lifetime value than single-channel shoppers. Grocers can create seamless shopping experiences and allow shoppers to easily choose their channel du jour by developing intuitive mobile apps and highly personalized loyalty programs. Through three case studies, retail leaders will walk attendees through how they’re: 

• Building sophisticated digital apps and websites that fuse in-store and online shopping 
• Expanding and innovating loyalty programs to turn online offers into in-store promotions, and vice versa. 
• Refining teams, processes, and workflows to execute unified commerce