Linking Brand-Building and Performance Marketing

As organizations focus on effectively guiding audiences from awareness to purchase, they’re tying performance marketing with brand-building efforts. However, executing these full-funnel marketing initiatives requires establishing clear measurement metrics and promoting collaboration between teams. Throughout this session, retail and CPG leaders will discuss how they’re:

Designing integrated strategies that move consumers seamlessly from awareness through consideration to purchase
Connecting and aligning brand and performance marketing teams around shared goals, measurement, and execution
Using retail media as a full-funnel tool to drive brand-building and performance marketing outcomes

Thursday 24 September 1:30 PM - 2:10 PM