Retail Media as a Brand Marketing Opportunity

Retail media networks are bringing targeted advertising to early parts of the shopping journey through partnerships with connected TV, AI, social media, and out-of-home platforms. In this panel of brands, retailers, and media platforms, attendees will hear tactics on:  

• How to leverage off-site ads that move consumers seamlessly from awareness to purchase  
• How upper-funnel retail media should be measured relative to on-site and in-store advertising 
• How retailers can deliver brand marketing activations through owned properties (website, digital app, physical store, etc.) 
• How to integrate brand marketers into retail media decisions