Tactical Learning: Automating Marketing Workflows and Accelerating Content Creation

AI and technology discussions must shift from theory to execution. Through two-way discussions featuring audience polling and Q&A, these sessions will provide tactical advice on how retailers and brands are adopting technologies that deliver measurable impact. From building a shopping assistant to using AI to improve demand forecasting, expect case studies and detailed frameworks for implementing emerging tech.

Due to the interactive nature of these sessions, space will be limited. Details will be provided to attendees on how to express interest and reserve a spot.


Tuesday 22 September 4:30 PM - 5:10 PM Tactical Learning Room A

Add to calendar 09/22/2026 16:30 09/22/2026 17:10 Tactical Learning: Automating Marketing Workflows and Accelerating Content Creation (Tactical Learning sessions have limited seating. Priority will be given to invited and approved executives.) Tactical Learning Room A US/Pacific
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Moderator

Casey Lissau

EVP, Executive Creative Director, Saatchi X

Speakers

Andrew Pearson

Head of Content, North America, Diageo