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Discovery Stage Sessions
12:15 - 12:25
CommerceIQ
Details coming soon
12:30 - 12:40
Loyalty is Up for Grabs: How CPG Brands Can Lock in Guaranteed Incremental Revenue in Q4
Description: Brand loyalty shifts most in Q4. According to InMarket's 2026 Holiday Report, 70% of shoppers say higher prices have altered their holiday plans, with 26% planning to opt for budget or store brands. Additionally, nearly 1 in 5 shoppers, and 31% of Gen Z, report that in-store advertising introduced them to a new brand.
For grocery CPG brands, this movement creates both opportunity and risk. As buyers shift across brands and tiers, Q4 budgets target a moving mark, leaving most brands unaware of actual performance until after the quarter ends.
InMarket's Campaign Incrementality solution replaces post-campaign estimates with upfront guaranteed iROAS. A national paper goods brand targeting category buyers and lost or lapsed customers delivered an $8.68 iROAS (323% above guarantee) and $1.74 million in incremental sales.
By providing real-time, retailer-level visibility into basket size, purchase frequency, true incremental sales, and new versus returning customers, campaigns can be optimized mid-flight. InMarket guarantees iROAS on qualifying campaigns for CPG marketers ready to guarantee incrementality.
Speaker: Matt Knust, VP, Practice Lead (CPG), InMarket
12:45 - 12:55
In-Store: The Next Frontier of Commerce Media
Description: Checkout has always been the one moment in retail where the customer is physically present, decision already made, screen already in front of them. This session looks at why that moment has been underused for so long, and what changes now that it can finally be built into a measurable, identity-aware media channel instead of just another screen near the register.
Speakers: PJ Triboletti, SVP Revenue, Fluent & Jehan Luth, Neighborhood Commerce at Bilt, Fluent
13:00 - 13:10
Shalion
Details coming soon
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Wednesday 23 September 12:15 PM - 1:10 PM Case Studies Stage
CommerceIQ
12:30 - 12:40
Loyalty is Up for Grabs: How CPG Brands Can Lock in Guaranteed Incremental Revenue in Q4
Speaker: Matt Knust, VP, Practice Lead (CPG), InMarket
12:45 - 12:55
In-Store: The Next Frontier of Commerce Media
Speakers: PJ Triboletti, SVP Revenue, Fluent & Jehan Luth, Neighborhood Commerce at Bilt, Fluent
13:00 - 13:10
Shalion
Click here for further details on each session Case Studies Stage US/Pacific
